Brand Hub Overview
Everything you need to stay on-brand: assets, templates, copy, and guardrails in one place.
Quick Start
Grab the most-used assets in seconds and share deep links to the exact guidance you need.
Do
- • Use the sidebar to jump to sections and share the URL hash.
- • Confirm the last updated date before shipping new assets.
Don’t
- • Avoid using assets from Slack threads or old decks.
- • Do not alter logos or typography outside the rules below.
Full brand kit ZIP
PrimaryIncludes all approved assets, templates, and copy blocks.
Slide deck template
TemplateCompany-wide presentation template with master slides.
Approved boilerplate
CopyCopy blocks for About, CTA, and proof points.
Logos
Choose the correct logo variant and format for each channel. Preview before download.
Do
- • Use the full-color logo on light backgrounds whenever possible.
- • Use the inverse logo on dark backgrounds and photography.
Don’t
- • Do not stretch, skew, or rotate the logo.
- • Do not place the logo on busy backgrounds without a safe area.
Logo preview controls
Toggle backgrounds, clear space, and filename before download.
Filename: gha-logo-primary.svg
Primary logo
ActiveHorizontal lockup, full color, SVG + PNG.
Stacked logo
ActiveSquare lockup for social profiles and avatars.
Icon mark
ActiveUse for favicons, app icons, and badges.
Colors
Use the approved palette and token exports for consistent UI and marketing materials.
Do
- • Use Primary Green for headings and primary actions.
- • Use Surface Mint as the default background for brand pages.
Don’t
- • Do not introduce new greens without approval.
- • Avoid using mint as text color on light backgrounds.
Palette snapshot
Primary Green
#0F8A3D • Primary
Deep Green
#0B3B2C • Text
Teal
#7FE6D0 • Accent
Neutral Text
#3B3B3B • Neutral
Surface Mint
#E9FBF5 • Background
Primary Green
Primary#0F8A3D • RGB 15, 138, 61
Deep Green
Text#0B3B2C • RGB 11, 59, 44
Teal
Accent#7FE6D0 • RGB 127, 230, 208
Neutral Text
Neutral#3B3B3B • RGB 59, 59, 59
Surface Mint
Background#E9FBF5 • RGB 233, 251, 245
Typography
Use Geist Sans for headlines, body copy, and UI. Follow the type scale in templates.
Do
- • Use bold weights for headings and regular for body text.
- • Maintain line-height in templates for readability.
Don’t
- • Do not substitute unapproved fonts in marketing collateral.
- • Avoid mixing multiple font families in a single asset.
Font acquisition notes
- Download: Download Geist Sans from the internal font library.
- Licensing: Licensed for internal decks, docs, and web usage only.
- Distribution: Do not share font files outside GreenHat Assurance.
Hierarchy table
| Level | Size | Weight | Line height |
|---|---|---|---|
| H1 | var(--text-h1-lg) | var(--font-weight-heading) | var(--line-height-heading-lg) |
| H2 | var(--text-h2-lg) | var(--font-weight-heading) | var(--line-height-heading-lg) |
| H3 | var(--text-h3-lg) | var(--font-weight-heading) | var(--line-height-heading-lg) |
| H4 | var(--text-h4-lg) | var(--font-weight-heading) | var(--line-height-heading-lg) |
| H5 | var(--text-h5-lg) | var(--font-weight-heading) | var(--line-height-heading-lg) |
CSS snippet
font-family: 'Geist Sans', system-ui; font-weight: 600; line-height: 1.2;
Headlines
Geist Sans Bold for H1–H3.
Body copy
Geist Sans Regular for body and captions.
UI labels
Geist Sans Medium for buttons and nav.
Imagery
Use authentic, high-trust photography with balanced lighting and minimal overlays.
Do
- • Favor real people and real environments.
- • Tag images with usage rights before publishing.
Don’t
- • Avoid stock imagery that implies audit readiness.
- • Do not apply heavy color filters or overlays.
Approved imagery examples
Hero photography
ExternalHigh-resolution approved hero set.
Collaborative moments
ExternalTeams in real work settings.
Line iconography
InternalMinimal line icons for diagrams.
Avoid these patterns
Overly staged stock
Avoid overly staged stock imagery that implies certification.
Heavy filters
Avoid heavy color filters or gradients on photography.
Hero photography
ExternalHigh-resolution approved hero set.
Collaborative moments
ExternalTeams in real work settings.
Line iconography
InternalMinimal line icons for diagrams.
Templates
Download the latest approved templates with clear source and export files.
Do
- • Use templates marked Active for external collateral.
- • Replace deprecated templates with suggested alternatives.
Don’t
- • Do not edit locked brand elements in master slides.
- • Avoid mixing template versions in a single deck.
Slide deck
ActiveSource (Figma/Keynote) + export (PPTX/PDF).
Last updated: Sep 12, 2024
One-pager
ActiveExecutive summary layout with editable stats.
Last updated: Sep 12, 2024
Field marketing kit
ReplacedEvent booth assets and email headers.
Last updated: Aug 12, 2024
Replacement: View replacement
Messaging
Copy blocks are approved for external use. Always reference the latest version.
Do
- • Use approved proof points verbatim.
- • Keep tone confident, calm, and factual.
Don’t
- • Avoid claims that imply certification or readiness.
- • Do not introduce new taglines without approval.
Approved copy blocks
Short description
GreenHat Assurance helps modern companies reduce audit friction by unifying SOC 2 readiness workflows and evidence management in one trusted platform.
Long description
GreenHat Assurance delivers a secure, structured approach to SOC 2 readiness by bringing evidence collection, stakeholder workflows, and audit preparation into a single, accountable system.
CTA library
See the readiness plan • Download the trust checklist • Book a readiness review
Words to avoid
- • Guaranteed compliance
- • SOC 2 certified
- • Instant readiness
- • Audit complete
Claim boundaries checklist
- ✓Do not imply certification or auditor endorsement.
- ✓Avoid guarantees about audit outcomes or timelines.
- ✓Never claim customer data is reviewed by auditors.
Short description
Copy blockOne-sentence boilerplate for decks and intros.
Long description
Copy blockParagraph-length company overview.
CTA library
Copy blockApproved CTAs for campaigns and sales.
Examples
Review approved examples and learn what good looks like before publishing.
Do
- • Reference examples that match your channel.
- • Use provided templates as the base.
Don’t
- • Do not reuse deprecated examples externally.
- • Avoid editing locked logo placements.
Example annotations
LinkedIn post
LinkedInApproved layout and copy styling.
- • Primary logo
- • Primary + Surface Mint
- • H2 / Body
Why this works: Balances proof points with calm whitespace and compliant claims.
Sales deck
DeckAnnotated slides with usage notes.
- • Inverse logo
- • Deep Green
- • H1 / H3
Why this works: Highlights customer outcomes while keeping typography hierarchy consistent.
One-pager
PrintPDF example with layout guidance.
- • Stacked logo
- • Teal accents
- • H2 / Body
Why this works: Shows the full narrative arc with approved stats and icons.
LinkedIn post
SocialApproved layout and copy styling.
Sales deck
DeckAnnotated slides with usage notes.
One-pager
PrintPDF example with layout guidance.
Legal
Know what requires approval, especially co-branding and trademark usage.
Do
- • Use approved partner lockups only.
- • Escalate legal questions before publishing.
Don’t
- • Do not alter trademarked elements.
- • Avoid implying partnership without written approval.
Approval boundaries
Self-serve
- • Use approved templates as-is.
- • Swap imagery with approved internal assets.
- • Update copy within approved blocks.
Requires approval
- • Co-branding or partner lockups.
- • Trademark usage outside templates.
- • Claims about certification or readiness.
Trademark rules PDF
Download PDFEscalation SLA: initial response within 2 business days.
Trademark usage
Approved trademark rules and examples.
Co-branding
Partner lockup spacing and approvals.
When in doubt
Escalation contact and response time.
FAQ
Answers to common questions about brand usage, assets, and approvals.
Do
- • Search before asking in Slack.
- • Include links to assets when reporting issues.
Don’t
- • Avoid distributing assets without approval.
- • Do not publish with outdated templates.
Need more help? Ask a question or post in #brand-help.
Which logo should I use?
Use the primary logo on light backgrounds. Switch to inverse lockups on dark or photo backgrounds.
Where do I find the latest deck?
Download the Slide deck template in the Templates section and verify the last updated date.
Can I edit the boilerplate?
Use the approved copy blocks without edits. Request a review if changes are required.
When is legal approval required?
Co-branding, partner lockups, and trademark usage outside templates require approval from Legal.
Which logo should I use?
Use the primary logo on light backgrounds. Switch to inverse lockups on dark or photo backgrounds.
Where do I find the latest deck?
Download the Slide deck template in the Templates section and verify the last updated date.
Can I edit the boilerplate?
Use the approved copy blocks without edits. Request a review if changes are required.
When is legal approval required?
Co-branding, partner lockups, and trademark usage outside templates require approval from Legal.
Changelog
Review recent brand updates, including what changed and who approved it.
Do
- • Check the changelog before large releases.
- • Note impacted sections in each update.
Don’t
- • Do not ship without logging changes.
- • Avoid removing assets without replacements.
Latest updates
Oct 02, 2024 — Brand hub polish
Added governance metadata, contrast tooling, and messaging guardrails.
Sep 12, 2024 — Template refresh
Updated slide deck and one-pager templates with new layouts.
Aug 30, 2024 — Messaging updates
Refined boilerplate and CTA library for accuracy.
Aug 12, 2024 — Logo exports
Added SVG exports for icon mark and clarified safe area rules.
Oct 02, 2024 — Brand hub polish
LogosAdded governance metadata, contrast tooling, and messaging guardrails.
Sep 12, 2024 — Template refresh
TemplatesUpdated slide deck and one-pager templates with new layouts.
Aug 30, 2024 — Messaging updates
MessagingRefined boilerplate and CTA library for accuracy.
Aug 12, 2024 — Logo exports
LogosAdded SVG exports for icon mark and clarified safe area rules.